Mega-beauty empire Kylie Cosmetics has announced plans to relaunch with all-vegan ingredients. The billionaire founder Kylie Jenner announced on her instagram that it was time to “elevate and join the VEGAN and CLEAN family.”
Fans were shocked when it was announced that the Keeping Up With The Kardashians star had sold 51 percent of shares to Coty, leaving many wondering if Kylie would have any say in future decisions. It seems clear she is still an integral part of the company and is focused on continuing to grow the empire she founded at just 17.
According to Bustle, the revamp will include products that are vegan friendly, cruelty-free, and gluten-free. Talk about a triple threat!
The vegan community is happy to have such a major brand in the headlines following the plant-based and cruelty free movement. We don’t see Kylie Cosmetics going anywhere anything soon.